ALTERA
Collaborators:
Elizabeth Marmo
Madeleine Tran
Angie Bai
Stock Footage Courtesy of Tom Fisk
and Cottonbro Studios via Pexels
Stock Images Courtesy of Tom Fisk
via Pexels
3,400,000,000 lbs
The US produces on average…
EVERY YEAR in textile waste
Adapted from epa.gov
fast fashion is the antithesis of longevity in clothing purchases
the key insights from 17 interviews, 154 survey responses, and several observational studies are that…
Younger shoppers value streamlined digital interaction driven shopping.
Shoppers prefer seeing photos and videos showcasing a product to get a feel for it before purchase.
Tailoring clothing is not part of the Gen Z clothing purchase culture
target demographic
journey map
need hierarchy
how might we…
facilitate longevity in fast fashion clothing purchases
streamline digital and in person interactions efficiently to reduce information overload
REVIVE>>>REPURPOSE>>>REINVENT
ALTERA is an interactive kiosk which allows the user to scan an item from their wardrobe and explore various alterations for that item through a robust generative ai database, and then have that item be altered according to their selections.
The digital interface builds off the mental model of a dress-up game for its layout, and enables the user to view what the final product would look like prior to alteration. The ALTERA system is a novel tailoring experience that adapts to Gen Z attitude and culture.
kiosk specs
ALTERA kiosks would be located within shopping malls and as standalone spaces with close proximity to college campuses. The interiors of the locations would have multiple kiosks interspersed within it so multiple people can access the system simultaneously.
An extension to the concept would be to place the kiosks within or near thrift stores, so people can take their thrifted clothing to have it fit and styled to suit their tastes. The clothing item inserted into the system would be transported to a central location afterward.
item scan tech
The kiosk contains a scanner and conveyor belt system which creates the basis for a generative AI visualization.
Once scanned, the item gets tagged and dropped into the bin at the base of the kiosk.
smart measurement
The smart measuring system is based off pre-existing measuring tape technology as used in FitIndex.
The user would be required to take measurements of themselves for certain alteration selections, so this system would streamline the process.
concept development
Our group conceptualized ideas based off our primary and secondary research insights and consolidated the best designs after multiple rounds of critique and user testing.
testing insights
Justification for item insertion & scanning design decision:
Justification for horizontal screen layout:
Justification for generative ai backed interface layout:
Justification for self-measurement system instead of a body scan:
